From the Trenches

The AI Edge

What happened in AI this week. What I built. What worked. What didn't. And how you can do the same.

Sign up free — receive all issues →

Free forever: Full archive access + every new edition delivered weekly

Or support the work: Donate ♥

For Marketers & Entrepreneurs Weekly Briefing Sunshine Coast, AU
The Problem

Most AI newsletters are written by journalists. This one's written by a marketer.

Every week, millions of marketers and entrepreneurs open their inbox to the same thing. Tool roundups with no context. Breathless announcements about models they'll never touch. Hype dressed up as insight.

Written by tech journalists for tech audiences. Not for people who need to sell things, build funnels, write copy, and grow businesses.

The AI Edge is different. Every issue is filtered through one question: can I use this to make more money, save more time, or build something better this week?

If the answer is no, it doesn't make the cut.

Every Issue

Three sections. Five minutes. One unfair advantage.

I

The Briefing

The 3-5 AI developments that actually matter for marketers and entrepreneurs this week. No filler. No hype. No tools you'll forget by Tuesday.

II

The Build

What I built with AI this week. Step by step. The prompt. The output. What worked and what didn't. Real implementation from someone with 15 years in the trenches — not theory from the sidelines.

III

The Play

One specific way to use AI in your business right now. Tested. With honest notes on what flopped and what landed. Take it, use it, profit from it.

The Difference

Every AI newsletter tells you what launched. This one shows you what to do with it.

Free AI Newsletters The AI Edge
Written by Tech journalists A marketer with $1B+ in client results
Audience Tech enthusiasts Marketers and entrepreneurs
Format 20+ links, scan and forget 3 things that matter, explained
Perspective What launched this week What I built this week
Revenue model Ads dictate coverage Readers fund independence
Signal Volume Decisions

358 marketers commented "Picasso" on my first post. This newsletter is where that conversation continues.

That article — about training Claude with 10 markdown files to write better copy than I can — went viral among marketers. Hundreds asked for the files. Hundreds more asked for more content like it.

The AI Edge is that content. Weekly. In your inbox. From someone who's not reporting on AI — but building with it every single day.

Join Free

2 archive editions, unlocked now.

No credit card. No friction. Create a free account and start reading the back catalogue immediately — then decide if you want full access.

Create Free Account →

Already a member? Sign in →

About the Author

$1 billion+ in client results. 15 years as a marketer. Now building with AI every day.

James Klobasa is a marketer and growth partner with over $1 billion in client results across multiple industries. He's spent 15 years building funnels, writing copy, launching products, and scaling businesses. Now he's documenting what happens when you hand all of that experience to AI. He builds and supports from the Sunshine Coast, Australia.

This is where marketers get their edge.

Not the ones who read the most articles. The ones who know which developments matter and move first.

Recent Editions
  • Everyone Uses AI to Disappear. I Use It to Show Up at Exactly the Right Moment.
  • Voice DNA Is Living Tissue. This Week's Refinement Pass.
  • Idea to Live Ads in 3 Hours. Then the Token Bill Came.
  • I Built 14 AI Agents This Week. Here's What It Actually Looks Like.
  • Don't Fool Yourself: The AI Prompt That Challenges Your Own Thinking
  • I Plugged My CRM and Ad Account Into AI. Here's What Happened.
  • The Evergreen Workshop: Build It Once, Run It Forever
Sign up free — receive all issues →

Join 358+ marketers and entrepreneurs. Free forever.

or support the work

Every donation is gratefully accepted and goes towards making this newsletter awesome!

Donate ♥
Already a member? Sign In